How to Promote MSC on Your Restaurant & Takeaway Menu

Updated: 7 October, 2024

Did you know that customers care more about where their food comes from than you might think? According to MSCUK.org, 93% of global fish stocks are either fully fished or over-exploited. That’s why managing fish stocks responsibly is so crucial.

At JJ Foodservice, we offer a wide range of MSC-certified fish and seafood products. Here are some quick ways you can highlight your commitment to sustainability and promote these options to your customers.

1. Create a ‘Sustainable Seafood’ Menu Section

Dedicate a specific part of your menu to MSC-certified fish and seafood. Include the MSC logo next to each item and provide a brief explanation of what it means to be MSC-certified.

Include a small flyer or card with takeaway orders, briefly explaining what MSC certification is and its benefits for ocean conservation.

2. Feature MSC Seafood Specials

Run weekly or monthly specials featuring different MSC-certified seafood options, such as ‘MSC Shrimp Night’ or a 'Sustainable Seafood Platter.'

Offer sampler platters so customers can try multiple certified options, introducing them to new tastes while promoting the sustainability message.

Fishing vessel MSC JJ Foodservice

3. Collaborate with MSC for Marketing Campaigns

Partner with MSC to use their promotional materials, like videos and graphics, to enhance your restaurant’s messaging.

Participate in MSC’s ‘Sustainable Seafood Week’ campaigns or other events to align your brand with broader sustainability efforts. You can visit https://www.msc.org/uk for more info

4. Social Media Promotions

Share posts on social media featuring your MSC dishes, along with stories behind your sourcing and the benefits of MSC certification.

Use hashtags like #SustainableSeafood, #MSCCertified, and #OceanFriendly to reach a wider audience and help more people find your delicious menu!

Fresh Salmon JJ Foodservice MSC

5. Staff Training and Engagement

Train your staff to talk confidently about MSC certification and the sustainability story behind your seafood dishes. If customers have questions, staff should be able to answer why it matters and how it supports healthy oceans.

By incorporating these ideas, you can effectively communicate the value of MSC-certified seafood to your customers, making it a key part of your restaurant’s identity and dining experience. Let me know if you'd like more details on any specific idea!